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What useful competitor analysis should reveal
Who you are competing against
We help build a clearer picture of the businesses operating in the markets and opportunities you want to pursue.
Where you can differentiate
Research helps identify areas where your capabilities, experience and approach can be positioned more clearly.
Where to focus your efforts
Competitor insight gives your team additional evidence when deciding which markets and opportunities deserve attention.
Understand the competitive landscape
Making informed bidding decisions is difficult without a clear understanding of the businesses you are likely to compete against. We research the competitive landscape around your target markets and opportunities, helping your team build a clearer picture of who else is active and how your business is positioned. With Valence, competitor analysis provides practical insight that can support targeting, opportunity assessment and wider bid planning rather than relying on assumptions about the market.
Turn competitor research into useful direction
Competitor analysis is most valuable when the findings can be applied to real decisions. We bring together relevant research to help you understand competitor positioning and consider where your own capabilities and experience provide meaningful points of difference. These insights can then inform how your team approaches target markets, evaluates opportunities and prepares for future bids. The aim is not simply to collect information about other businesses, but to give your team a better-informed basis for deciding where and how to compete.
Frequently asked questions
What does competitor analysis look at?
The research is shaped around the markets and opportunities relevant to your business. We look at the competitive landscape to help you understand which organisations you may be competing with and how your own position compares, giving your team more context for future targeting and bidding decisions.
How can competitor analysis support our bidding strategy?
Understanding the competitive landscape can help your team think more carefully about how your business is positioned and where its strengths are most relevant. That insight can support targeting decisions and help inform how you approach future opportunities.
Can competitor analysis help us identify our points of difference?
Yes. Competitor research can provide useful context for examining your own capabilities, experience and positioning. We use that insight to help identify areas where your business can communicate meaningful differences rather than relying on broad or unsupported claims.