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What a clear targeting strategy helps you avoid
Chasing every opportunity
We help establish where your business should focus so time is not spread across opportunities with limited relevance.
Unclear priorities
Defined target markets and objectives give your team a clearer basis for deciding where to concentrate its efforts.
Wasted bid resources
A more focused approach helps protect valuable time and capacity for opportunities that align with your business.
Focus your efforts on the right opportunities
Sustainable public sector growth requires more than responding whenever a suitable-looking tender appears. Without clear priorities, teams can spend significant time considering opportunities that do not support their wider plans or make good use of limited bid resources. We help businesses develop practical targeting strategies based on their capabilities and growth objectives. With Valence, the aim is to give your team clearer direction on the markets and opportunities to focus on, creating a more structured approach to building the bid pipeline.
Turn growth objectives into a practical strategy
A useful targeting strategy needs to be realistic enough to guide everyday decisions. We help translate wider growth objectives into clearer priorities that your team can use when searching for and considering opportunities. This creates a more consistent basis for deciding where resources should be focused and helps keep the pipeline aligned with the direction of the business. By setting clear and measurable priorities, your team can spend less time reacting to every available opportunity and more time concentrating on work that supports its plans.
Frequently asked questions
What does a targeting strategy help us decide?
A targeting strategy provides clearer direction on where your business should focus its efforts. It considers your capabilities and growth objectives so your team has a more consistent basis for deciding which markets and opportunities deserve attention.
How does targeting strategy support opportunity searching?
Targeting gives opportunity searching a clearer purpose. Once your priorities are established, searches can be focused around the areas your business wants to pursue rather than producing a broad pipeline of potentially irrelevant opportunities.
Can a targeting strategy help us use our bid resources more effectively?
Yes. Bid capacity is limited, particularly when technical or senior staff are involved in submissions. Clear priorities help your team decide where that time is best directed and reduce the effort spent considering opportunities that do not fit your wider objectives.